by suoturska » Sat May 30, 2009 9:15 pm
Likely isn't going to happen, but if they did release a new system, going against Sony and Microsoft could only end in disaster.
Hence it would be better to go after an untapped market, like Nintendo did with the Wii. Of course, the wagglebox market isn't untapped anymore, so they'd have to come up with something else.
One thing that comes to mind is that they could put out a 2D-focused console with no 3D capabilities whatsoever and market it towards the retro nuts.
With no direct competition, they wouldn't need to use expensive top-of-the-line hardware. This means they should be able to manufacture it for cheap, not having to sell it at a loss, but turning a profit from the get go instead. It probably wouldn't be a huge seller, though, but it could well be a profitable venture for them anyway.
And they could still keep making 3D games for the other platforms as well, of course, treating this new system as only one part of their bigger gaming business.